Celebrating positive body image

October 13, 2014 5:18 PM
Originally published by UK Liberal Democrats

Liberal Democrats Women and Equalities Minister Jo Swinson has today launched of a package of guidance and activities promoting positive body image and challenging negative attitudes and actions that lead to low self-esteem.

Taking Action on Body Image offers a workshop plan, teachers' notes and advice to help young people tackle low confidence and boost their self-esteem.

Body Confidence

The plan coincides with the start of Body Confidence Week and follows the publication of survey which shows that half of adults believe what they can achieve in life is affected by their looks.

Body Confidence Week celebrates positive body image and challenges negative attitudes towards body image.

Liberal Democrat Women and Equalities Minister Jo Swinson said:

"Low body confidence has a real and damaging impact on health, education and aspirations.

"Boys and men are affected as well as girls and women, but there is a particularly marked impact on women and the choices they make in life. They are put under ever-increasing pressure to reach an unattainable body 'ideal' and believe they have to do so in order to expect equality, respect and appreciation. This leads to an enormous waste of time, talent and emotional wellbeing.

"We are working with key players in the retail, advertising, fashion and fitness industries to address the causes of low levels of body confidence in our society. We must also support young people to develop resilience in the face of this pressure, and avoid a lifetime of poor self-esteem. That's why I am pleased we're today launching this guidance especially for them."